CERTIS, a company of the QIMA group, strengthens its position in the agri-food certification sector by announcing that it now holds exclusive rights in Brazil for the Welfair® Animal Welfare certification for beef cattle, within the framework of a strategic collaboration with Welfair®.
This exclusivity covers farms, feedlots, and their respective slaughterhouses, thereby encompassing the entire production chain.
This milestone represents a highly significant step toward the development of more sustainable, ethical, and transparent practices in animal production within the Brazilian market, responding to the growing demand for trusted standards throughout the entire value chain.
The granting of this exclusivity is made possible by the presence of the QIMA group in the country and the strategic partnership established, which combines technical expertise, local presence, and international recognition. This collaboration strengthens the ability to respond to the needs of the Brazilian market and creates the conditions to provide producers and operators with a certification of high rigor and credibility.
The Welfair® certification is widely recognized for its focus on the objective assessment of animal welfare, based on scientific standards and direct observation of the animals. In the case of cattle, this approach enables the validation of compliance with good practices in handling, housing, feeding, and animal health, contributing to more responsible production aligned with market and consumer demands.
With this exclusivity, the QIMA group consolidates its commitment to promoting more ethical production systems and to valuing operators that invest in high animal welfare standards. At the same time, it reinforces its mission to provide certification solutions that generate trust, differentiation, and added value for companies.
The joint action between CERTIS and the QIMA group in Brazil therefore represents a strategic opportunity to expand the Welfair® certification in the beef cattle sector, promoting better practices and supporting market stakeholders in addressing current sustainability and social responsibility challenges.
